The Millennial Impact Project is the most comprehensive and trusted study of the millennial generation (born 1980-2000and their involvement with causes.
Since beginning the study in 2009, Achieve continues to lead the national research team in partnership with the Case Foundation.
With more than 75,000 participants in its studies, The Millennial Impact Project has helped organizations, corporations and individuals around the world understand the best approaches to cultivate interest and involvement with this generation.
Each year, The Millennial Impact Project looks at millennials and their engagement with causes through a different lens.
The first four reports in this project (available at themillennialimpact.com) focused on the relationships between millennials and nonprofit organizations. In 2014 and 2015, this focus shifted to examine millennial behavior and attitudes toward involvement with giving, volunteering and social good specifically as it occurs in the workplace, including how relationships between employees and their superiors impact cause engagement.
There are few events in the United States that make social issues and affiliated causes – including those who support and those who oppose them – as public and popular as presidential election cycles. Research repeatedly indicates millennials value cause engagement. With the changing landscape in the U.S. brought on by a presidential election year, the Achieve research team wanted to understand how – or if – this generation’s philanthropic interests and involvement changes as well.
The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as their political ideologies, geographical location, age, gender and race/ethnicity or by the emerging candidates for election. This study also examines millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party.
Preview the infographic below and download the full report at http://www.themillennialimpact.com/2016-report/.